In the high-stakes world of athletic apparel and footwear, a few rivalries are as iconic or as competitive as that between NIKE Inc. NKE and adidas AG ADDYY. Operating in the expansive and fast ...

Jaylen Brown told Sports Illustrated he thinks his issues with Nike "for sure" cost him a spot on last year's Olympic team. Brown's feud with Nike dates back to 2022, when he called out the brand ...

But Nike also used the moment to throw some shade at Boston Celtics All-Star guard Jaylen Brown, who has been outspoken against the company. "Nothing childish about 'em. 59 for the Greek freak." ...

Today, Brown is launching a collaborative Air Force 1 sneaker with Nike. Not only is this fused with her innate fixation on fashion–it also provides a reflective full circle moment.

Jaylen Brown and Nike’s feud lives on. The Celtics star fired back after the sportswear brand appeared to take a shot at him while celebrating Bucks star Giannis Antetokounmpo’s 59-point ...

Boston Celtics guard Jaylen Brown has interacted with the Swoosh once again on social media. After Milwaukee Bucks forward Giannis Antetokounmpo dropped 59 points -- five short of his career high ...

The ostensibly never-ending feud between Boston Celtics star Jaylen Brown and Nike has taken another peculiar turn. Brown and Nike's saga continued late Thursday night after Milwaukee Bucks ...

After his incredible performance against the Pistons, Nike had a little fun on Brown’s behalf: Nothing childish about ‘em. 59 for the Greek freak. This is all kind of silly, but generally ...

The athletic company had major apparel deals with multiple Team USA squads, including the men's basketball team. Brown claimed Nike had a lot of influence in the decision not to add him to the ...

A provocative post from Nike ensured that Antetokounmpo's 59-point performance wasn't the only thing fans had to talk about on social media afterward. "Giannis is a child," Brown said in response ...