In 1977, with dozens of fires set daily and tourism in freefall, New York hired an artist to save the city. His infamous sketch in the back of a yellow cab became the most imitated logo in history ...

According to a news release from the governor’s office, Gov. Kathy Hochul has launched a new “I LOVE NY” summer tourism and travel campaign. The new campaign ...

Comprehensive marketing effort includes new domestic and international advertising, and an I LOVE NY mobile marketing tour.

The state has launched I Love NY’s new integrated summer tourism and travel campaign, which includes two new ads running ...