Updated: Jun 24, 2025 / 10:16 AM CDT ST. LOUIS – The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.

Inspired by the classic uniforms worn by the Blues upon their inception in 1967, the fan-favorite Blues brand identity and logo have been emboldened for a new era.

On Tuesday, the Blues unveiled their new primary logo and uniforms, inspired heavily by the team's heritage. The new primary home uniform is essentially their previous third uniform being promoted ...

Blues Unveil New Logo, Uniforms The St. Louis Blues give their identity an update for the first time in years. Jon Alfano | Jun 24, 2025 St. Louis Blues / Jerome Miron-USA TODAY Sports ...

Long identified by the logo alone, the franchise is also introducing tertiary marks: a fleur-de-lis, “StL,” and a logo symbolizing River Music. New tertiary markings for the Blues uniform.