Inspired by the classic uniforms worn by the Blues upon their inception in 1967, the fan-favorite Blues brand identity and logo have been emboldened for a new era.

Blues Unveil New Logo, Uniforms The St. Louis Blues give their identity an update for the first time in years. Jon Alfano | Jun 24, 2025 St. Louis Blues / Jerome Miron-USA TODAY Sports ...

Updated: Jun 24, 2025 / 10:16 AM CDT ST. LOUIS – The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.

Long identified by the logo alone, the franchise is also introducing tertiary marks: a fleur-de-lis, “StL,” and a logo symbolizing River Music. New tertiary markings for the Blues uniform.

More on Sports Illustrated This article was originally published on www.si.com as Blues Announce New Logo, Uniforms for 2025-26 Season.

The new Note The new primary logo was first featured on a Blues uniform as part of the most recent Winter Classic jerseys at Wrigley Field, placed on the shoulder as “St. Louis” was emblazoned ...