Former PRecious Communications leads Arundhati Saha and Pauline Yoong, have launched their own consultancy called INFLUENCE.

There is measurable value to be created by unifying marketing, communications and public affairs activities under a single ...

In today's high-stakes, highly complex B2B landscape, new research from LinkedIn reveals that 90% of B2B marketers in India ...

Privacy concerns are top of mind, the rollback of cookies is underway, and more people than ever are using ad blockers.

Artificial Intelligence is no longer just a buzzword—it’s the engine powering a new era of marketing. From predictive ...

The platform has introduced first impression ads, reserved ads, and expanded capabilities for CTV Ads to help B2B marketers ...

First National Bank, the largest subsidiary of F.N.B. Corporation , announced today that it has named Jennifer Reel Executive Vice President and Chief Communications and Marketing Officer. Building on ...

Marketing and customer experience teams are under more pressure than ever – expected to deliver highly personalized, multi-channel champaigns with tighter timelines and fewer resources.

LinkedIn survey shows Indian B2B marketers see video and creator partnerships as vital tools amid growing pressure to drive sales and stay competitive ...

In Europe, for the past five years Bitwise (formerly ETC Group) has developed an extensive and innovative suite of crypto ...

In the shifting world of artificial intelligence, one of the most profound transformations is occurring in how we search for ...

Consumer Behavior Index (CBI) sends a clear warning to CMOs and digital marketing leaders. Discovery has changed, and traditional digital strategies are no longer enough. While 19% of consumers now ...