The Frito-Lay brand says storytelling, not tariffs, prompted the switch from a Canadian theme to a Taika Waititi heartland ...

Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of ...

Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into ... wild and exotic snack flavors; and animated mascots like Chester Cheetah. None of those elements will be on ...

You're about to get all warm and fuzzy about the nearest bowl of Lay's potato chips. Grab a tissue and lean into the ...

From Eugene Levy’s runaway eyebrows to Willem Dafoe’s pickleball prowess, these brands are banking on unforgettable imagery and catchy taglines to cement their spots in Super Bowl ad history. Whether ...

Dishing up New Family Flavors ... Bread and Wasabi Ginger are some of the most beloved potato chip varieties in Lay's® long history of flavor innovation. But what many might not remember ...

After a playful bit of marketing, Viltrox announced a new flavor of its ultra-thin ... company's teaser for the announcement featured a bag of chips with AF 28mm F4.5 XF above it, much like the Lays ...

Frito-Lay is testing the new vision for getting people interested in its signature potato chips amid a crowded field. Dozens of advertisers will use Super Bowl LIX to tout yogurt, soda ...