Augmented reality (AR) and virtual reality (VR) are two transformative technologies that have the power to address global challenges, reshape industries and redefine the way we perceive the world.

Extended reality is bringing immersive, personalized workout experiences to the fitness industry. Leaders at four fitness brands told BI their extended-reality services helped them reach new users ...

erVirtual Reality, Real Business: The Impact Of The Metaverse On Companies. Adobe Stock. Metaverse has undoubtedly been one of the most talked-about concepts of the year.

The user needs a hands-free way to query and interact with the software in order to exert control over the AR. And, it turns out, the virtual display, virtual data, and virtual objects, while nice ...

Using Virtual Reality Exposure Therapy to Enhance Treatment of Anxiety Disorders: Identifying Areas of Clinical Adoption and Potential Obstacles. Front Psychiatry. 2019;10:773. Published 2019 Oct 25.

Instead, thanks to a spate of groundbreaking innovations that have made hybrid use-case flexibility a reality, virtual production (VP) in all of its permutations is now seen as an essential tool that ...

Virtual reality learning also has the potential to resonate with students as a way to gamify their education and learn in a way similar to the video games they already enjoy, says Elinkowski.