When I first heard of the notion of a Target salvage store, I wondered if there were any near me. My research led me to ...

Fashion month is well underway, and kicked off with New York Fashion Week . Offering an insight into clothing styles set to ...

Josie Natori’s fall 2025 collection was about texture, with the designer opting to show a more seasonless range that took inspiration from the “layered aesthetic of Japanese tradition,” according to ...

We may earn commission on some of the items you choose to buy. "My makeup artist, Melissa Hernandez, lives by the truth of 'less is more' and tailoring makeup to enhance each individual's unique ...

After all, the savviest beauty shoppers know that accessible and affordable makeup, skincare, and haircare are the backbone of any great routine. CoverGirl's new mascara helps lift lashes while ...

We may earn commission from the links on this page. We often hear from friends and Insiders that they’re using less makeup as they get older. Some say they’re finding that it "stopped working," ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Deu (PEOPLE 1), Natori, and Haruno. Hoshimachi discussed how she chose these artists. “A lot of the artists on my second album were creators active in the online scene. That’s because I’ve ...

Makeup! We reached out to four pros across the country for their thoughts on the trends we'll be seeing on our social feeds and IRL. Spoiler alert: we'll be taking a trip back to the '90s and '00s.

Courtesy of Jackie Sands-Kirchner When Victoria Jackson walked into a boardroom full of men in the mid-'80s to convince them she could sell her makeup line, Victoria Jackson Cosmetics, on TV ...