A grassroots advocacy organization launched a national boycott of McDonald's on Tuesday, protesting the fast-food giant's recent rollback of diversity, equity and inclusion (DEI) initiatives and other corporate practices.

The grassroots progressive group The People’s Union USA, has called for an “economic blackout” of the fast food giant.

The boycotts facing McDonald's restaurants across the country are poised to expand, with the latest calls led by a group of former franchise owners. On Monday, over 40 former franchisees from more than a dozen states voiced their support for a "nationwide boycott of the fast-food chain.