Meghan originally named her brand American Riviera but it was not allowed as it is a geographical location where she lives.

Meghan Markle has been barred from selling clothing under her new As Ever brand due to its similarity with other clothing ...

The US Patent and Trademark Office (USPTO) reportedly issued a partial rejection of Meghan Markle's application for her As ...

The founder of a New York clothing brand learned that he had something in common with the Duchess of Sussex this week: a ...

After the Duchess of Sussex announced her American Riviera Orchard rebrand, she once again is facing accusations of ...

Meghan Markle has just changed that name of her brand but has already had a few issues. Now, a former royal staffer is ...

The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City.

Meghan Markle is once again at the center of controversy after unveiling the new name and logo for her rebranded lifestyle ...

There's major fallout over the new name Meghan Markle has picked for her lifestyle brand, "As Ever." Turns out, the name is ...

After announcing the renaming of her lifestyle brand, Meghan Markle has been accused of trying to “snatch" the same name of a ...

Mark Kolski, who admitted he doesn’t own the trademark to “As Ever,” said he would not be changing the name of his company ...

A small clothing company called As Ever has addressed Meghan Markle ’s decision to use the same name for her lifestyle brand.