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Long identified by the logo alone, the franchise is also introducing tertiary marks: a fleur-de-lis, “StL,” and a logo symbolizing River Music. New tertiary markings for the Blues uniform.
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Blues unveil new uniforms, Blue Note logo as part of brand evolutionThe St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.
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