2016: NCAA introduces "NCAA March Madness" logo for tournament-wide branding. 2016-Present: March Madness becomes a global brand and marketing powerhouse. The coining of the term "March Madness ...

“March Madness” is one of the NCAA’s many trademarks. The NCAA increased its branding of the term in 2016 when it replaced the NCAA logo at center court of men’s tournament games with a new “March ...

One college basketball analyst is ready to do whatever it takes to stop the NCAA from expanding the Men's NCAA Tournament.

The March Madness logo is pictured on a Wilson basketball at Amica Mutual Pavillion as the Clemson Tigers practice ahead of the NCAA Men's Basketball Tournament, on March 19, 2025, in Providence ...

March Madness is already one of the biggest draws in college sports, and NCAA president Charlie Baker ... Angel Reese raves over signature Reebok logo, thanks mom for name ...

NCAA President Charlie Baker made that clear on Thursday, saying he sees value in expanding March Madness by handful of teams and that he wants to reach a decision in the next few months.

After the first weekend of the 2025 NCAA Tournament delivered little in ... as a Matthew Murrell logo 3 that bounced off the base of the rim and, somehow, dropped through at the buzzer to make ...