2016: NCAA introduces "NCAA March Madness" logo for tournament-wide branding. 2016-Present: March Madness becomes a global brand and marketing powerhouse. The coining of the term "March Madness ...

“March Madness” is one of the NCAA’s many trademarks. The NCAA increased its branding of the term in 2016 when it replaced the NCAA logo at center court of men’s tournament games with a new “March ...

One college basketball analyst is ready to do whatever it takes to stop the NCAA from expanding the Men's NCAA Tournament.

NCAA president Charlie Baker is on a mission to expand the 68-team NCAA Tournament to make March Madness even bigger.

The March Madness logo is pictured on a Wilson basketball at Amica Mutual Pavillion as the Clemson Tigers practice ahead of the NCAA Men's Basketball Tournament, on March 19, 2025, in Providence ...

Attorneys handling the $2.8 billion NCAA settlement are proposing a massive do-over when it comes to roster limits.

After the first weekend of the 2025 NCAA Tournament delivered little in ... as a Matthew Murrell logo 3 that bounced off the base of the rim and, somehow, dropped through at the buzzer to make ...