When an upstart women’s shoe brand made a sponsorship deal with Courtney Williams, a Minnesota Lynx all-star, it put the ...

Kiyan Anthony's mom, La La Anthony, was thrilled after receiving a special gift locker from Fanatics, a sports merchandise company.

Shopify reports the WNBA is experiencing significant growth, with fan engagement and merchandise sales surging, creating ...

Clemson athletics will fully fund 150 new scholarships and share the full $20.5 million for revenue sharing. Here are ways it ...

Caitlin Clark struggled in her first-ever visit to Boston — a performance that didn’t seem to spoil the mood of the fans who ...

After a successful 2024, Diego Pavia's return has given Vanderbilt football license to start saying zany things about title hopes in 2025.

USA Bobsled and Skeleton has entered into a multi-year endorsement deal with American Honda, one that will give the sliding sports federation financial and technical support going into both next ...

College football teams are identified by nicknames, uniforms and helmets. A look at the top 25 helmets entering the 2025 season ...