It will have John Tesh’s “Roundball Rock,” which was the original NBA on NBC theme song, again as its theme. It also has made headlines by announcing it would use generative AI to recreate ...

With NBC securing the NBA's television rights again, the fan-favorite "Roundball Rock" theme song could make a return. NBCUniversal reportedly offered the NBA $2.5 billion per year to acquire the ...

NBA legend Michael Jordan will appear as a special correspondent on NBCUniversal’s coverage of the league when it begins its long-term rights deal in this fall. Drawing cheers from the crowd at ...

“It doesn’t get any more electrifying than that,” lead sports anchor Mike Tirico said after the video announcement, which was preceded by an orchestral version of NBA on NBC theme ...

Reggie Miller and Jamal Crawford serving as analysts), an AI rendering of Jim Fagan's voice and the return of John Tesh's nostalgic Roundball Rock NBA on NBC theme song. This year, when fans open ...

"In an agreement between the network and Fagan’s family, NBC will use Fagan’s AI-generated voice to create modern promos with ...

NBC announced Saturday, during its annual coverage of the Kentucky Derby, that the iconic theme has officially returned to the NBA on NBC umbrella, and debuted a new TV spot featuring the music ...

NBC Upfront.” In other nostalgia news, the NBA will bring back the theme song “Roundball Rock” by John Tesh.

NBC officially announced that “Roundball Rock” would return as the NBA on NBC’s theme song when the network begins airing NBA games again in the 2025-26 season. The high-intensity ...

The NBA on NBC is making a huge bet on nostalgia ... John Tesh to officially bring back the iconic “Roundball Rock” theme. And we know that NBC Sports president Rick Cordella is keen on ...