Esports organizations understand this intuitively. Most fans will never attend a live event, so the focus is on rich, ...

NBA 2K is the latest gaming franchise to fully transition into the next gen. On Thursday, fans got their first extensive look ...

"We want to blur the line between reality and gameplay" 👀 Time to shoot some hoops with Gilgeous-Alexander 🤩 ...

NBA 2K26 introduces seven new features, including Animation Glossary, Scouting Report, and Badge Perks, to keep fans engaged.

K and Visual Concepts are looking for graphical improvements with every new NBA 2K game and the upcoming iteration of the ...

NBA 2K26 reveals a new MyPLAYER Builder, offering deeper customization with features like the Animation Glossary, Build By Badges, and enhanced Cap Breakers.