In the 80s and 90s, bands, artists, music ... Brands today aim to harness the power of semiotics, instilling cultural meaning and product attributes into highly recognizable and easily understood ...

In addition, new production music assets are being developed for “Shaq’s Garage,” set to debut this year, including 1,800 minutes of original music (theme, score, songs, logos). The new ...

Ye — formerly known as Kanye West — has lost partnerships with fashion brands including Gap ... onto the fashion scene in the first place: Music. Since 2004’s “The College Dropout ...

Still it’s possible that we could see more brands ... s shield remains meaningful even though no one in Cambridge is riding out into battle with one these days. Cursive logos will survive ...

The UMusic Media Network will give brands access to UMG's inventory of music video content spanning all leading social platforms. By Chris Eggertsen Universal Music Group for Brands (UMGB ...

Universal Music Group (UMG) has partnered with WPP to give the agency network’s clients deeper access to popular artists and an extensive music catalog for marketing purposes, according to a press ...

Spotify has launched Aux, a new in-house music advisory agency for brands. With Aux, Spotify said that it plans to “counsel brands about how best to use music to enrich their campaigns and ...

As short-video platforms have become more saturated with videos from non-music creators, brands, and other commercial content, these marketers have had to get creative to help new songs breakthrough.

Image Hublot introduced an edition of the Big Bang, its signature timepiece, encased in iridescent titanium and created in collaboration with the French music producer DJ Snake. Luxury brands ...

According to new research from BRING – Universal Music for Brands, 74 per cent of young live music fans plan to attend more live music events in 2025 than they did in 2024. But the big headline ...

For the “Splash Waterfalls” emcee, making music for brands is a no brainer and something that he says has benefited his career tremendously. “They’ve contributed to my success as an artist ...

Music licensing platform Hoopr has now launched plans for brands, production houses, agencies and digital platforms to license music. This marks Hoopr’s entry into the B2B segment after raising ...