Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol coined the phrase on the coffee giant's earnings call this week, which ...
Business Insider17d
Starbucks' CEO is so psyched to bring back a coffee-shop staple that he talked about it 3 times on one call
Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...
Seattle Times19d
Starbucks bets on mugs, macchiato art in test of CEO’s plan
Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those who want ... the first major test of whether Chief Executive Officer Brian Niccol can dig the company ...
Mercury News18d
Restaurants, Food and Drink
Workers will ask guests if they want drinks for here or to go, offering ceramic mugs ... CEO at Kalinowski Equity Research. Brian Nicco — Niccol, a career fast-food executive who first made a ...
Silicon Valley18d
Starbucks changes: Mugs, macchiato and a new vibe test new CEO’s big plan
Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those ... president and CEO at Kalinowski Equity Research. Brian Nicco — Niccol, a career fast-food executive ...