Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers ...

Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...

They’re also more convenient — I make my coffee and tea at home the vast majority of the time, but now, I pour it into one of the few reusable mugs I tested ... and co-CEO of Sightglass ...

The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...

Workers will ask guests if they want drinks for here or to go, offering ceramic mugs ... CEO at Kalinowski Equity Research. Brian Nicco — Niccol, a career fast-food executive who first made a ...

Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those who want ... the first major test of whether Chief Executive Officer Brian Niccol can dig the company ...