Why the world’s most effective campaigns share one vital trait The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From scrappy ...

Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ No Fixed Address taking home the coveted Iridium Effie for the most ...

Other topline findings from WARC’s ranking of the world’s most effective campaigns: Social sustainability issues including women’s empowerment, challenging biases and tackling poverty emerge as key ...

Rep. Mike Lawler ranked as the most effective House freshman in his first term on a report card that judges how well lawmakers get legislation through Congress. The Rockland County Republican was ...