The Swiss Alp timepiece is 100 percent mechanical. Equipped with H. Moser’s handwound HMC 324 in-house caliber (which boasts 100 hours of power reserve), the watch is manufactured in the Swiss ...

Independent Swiss watch brand H. Moser & Cie. is known for its daring creativity, especially with its Swiss Alp watch line that spoofed smart watches. Now, the brand unveils its last-ever Swiss ...

H. Moser & Cie's Swiss Alp watch has been the true anti-Apple Watch, and the final version adds in some even cheekier swipes at the tech industry.

Where and when to buy it: H. Moser & Cie.’s Swiss Alp Watch Final Upgrade is available to reserve at the brand’s website now. The watch is limited to 50 pieces and costs $30,800.

Swiss watchmaker H. Moser & Cie has revealed its Swiss Alp Watch - a lookalike of the Apple Watch. The mechanical Swiss watch is made of 18-karat white gold and has a price tag of $25K.

Swiss watchmaker H.Moser & Cie has decided to take on the Apple Watch. Not by creating a smartwatch of their own, but by making a mechanical watch that resembles it.

The Swiss Alp Watch will retail for about $24,900, positioning it in the luxury watch market. This price point reflects the high level of craftsmanship and the exclusivity of the watch.

Swiss watchmaker H. Moser has returned with another cheeky spin on the iconic Apple Watch design with the Swiss Alp Watch Final Upgrade. It’s a $30,800 Vantablack-infused creation that mocks not ...

The Swiss Alp timepiece is 100 percent mechanical. Equipped with H. Moser’s handwound HMC 324 in-house caliber (which boasts 100 hours of power reserve), the watch is manufactured in the Swiss ...

H. Moser is calling time on its Swiss Alp Watch, a very serious piece of mechanical watchmaking that started life as the punchline to an industry in-joke. After Tim Cook introduced the Apple Watch ...