“We also opportunistically entered the mortgage brokering market during a cyclical trough ... signaling that brokers do not hold the same contempt for internet leads sold by companies like LendingTree ...

That is, until you become inundated with calls from banks, mortgage companies and other agencies all vying for your business. This is a result of what is known as trigger leads. Trigger leads are ...

Mortgage trigger leads are legal under the Fair Credit Reporting Act, with the idea being they help homebuyers shop around for lower rates or better terms, Green said. But often, the sheer number ...

When a consumer submits a loan application that triggers a hard credit pull, typical for a mortgage application, credit bureaus may notify other lenders that purchase leads from the bureaus ...

Luke Brennan pays some of his bills by Internet and goes online daily to check his account balance.