My year exploring the enchanting world of Sephora has truly transformed my approach to beauty, revealing a treasure trove of products that promise an airbrushed finish. With hands-on experience ...

HEY EVERYONE! ♡ O.M.G. I was so freaking excited when I received this palette this morning, I filmed two video's straight ...

Stepping into the world of Sephora for a year has been nothing short of a beauty revelation. As someone who has worked with ...

Just in time for Chinese New Year, Design Army has conceived a serpent-forward, wildly fresh campaign for Morphe’s Forbidden Collection cosmetics line. In the campaign a wholly reimagined Garden of ...

You likely remember strawberry girl makeup and latte makeup—and the cherry look is similar in that it can be monochromatic, but can also be taken up a few notches to veer on the more dramatic ...

This time, it’s a debate over TikTok wedding makeup drama. Those few words together (weddings, makeup, TikTok) are bound to get people heated and chattering away. But at the heart of the debate ...

Promise. Over the past month and half, I put the entirety of Hero Cosmetics' line to the test (no, fr, everything) to find the best of the best. I thought I needed the strongest acids to dry the ...

Read our full commerce guidelines here. We all need to be more sustainable - and your first port of call should be rethinking the items in your beauty cupboard causing mass waste without you even ...

I love this for my bottom lash line in particular because it makes my green eyes pop.” —Jenna Rosenstein, beauty director ...

This story first appeared on Wednesday, January 8, 2025, in The Strategist Beauty Brief, a weekly newsletter in which our beauty writers share their must-tries, can-skips, and can’t-live ...

HELLO!'s cosmetic section is the destination for news of the best makeup deals from leading cosmetic brands. Read about the first rate makeup tutorials from top makeup artists and social media ...

Whether you’re going for a natural daytime makeup look, applying fiddly false lashes, or attacking the tiniest stray hairs with your tweezers, a lighted makeup mirror can help make sure you step ...