For the mature woman who wants to look and feel great, we've got you covered — literally, in all the right places.

With June officially here, we finally get the green light to wear white, tan on the dock and aspirationally consider it ...

Need help finding the perfect dress for Royal Ascot? I've been trawling the high street to find some of my favourite, ...

Former Love Islander Georgia Steel attended Dani Dyer's star-studded wedding in a stunning butter yellow maxi, and we've ...

Elevate your closet with these cute korean apparels with zero hassle and upgrade your styling with Flipkart seamlessly.

The best weekend sales are at Old Navy, Lululemon, and Amazon, where summer fashion starts at $4. Sandals and sneakers start ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Elevate your summer wardrobe with 24 broderie anglaise styles from Anthropologie, J.Crew, Nordstrom and more. Plus: Styling ...

In every wardrobe there exists a dress that can be worn to any occasion depending on the jewelry and shoes paired with it.

Promising review: "I’ve purchased this dress twice now; once for my Easter dress and again for my Christmas dress! Every time ...

Princess Eugenie has just taken on a prestigious new role - and she did it in style with a combination I wouldn’t usually go ...

A ruched satin slip dress — listen, a satin slip dress is a staple for a reason. Everyone's going to want to know where you ...