If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi ...

The Lancia Design Day was less revealing than anticipated as we didn’t get to see any previews of the upcoming Ypsilon, Aurelia, and Delta, which are expected to debut in 2024, 2026, and 2028 ...

The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.

Pepsi redesigned its iconic logo after 15 years, ... these nods to nostalgia should look familiar even to modern Pepsi drinkers, ... we design our brands to tell a compelling and holistic story.

General Motors Co. is rebranding OnStar, its in-vehicle safety and security communications service, with a "modern, simpler design," the automaker said Thursday. The new identity and logo begin "a ...