Fake mobile game ads have exploded in recent years, featuring deceptive gameplay and intentionally frustrating scenarios in a bid to snare a click. Deceptive games use ads for gameplay that doesn't ...

Mobile game ads have a bit of a reputation problem. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting ...

GameSpot may get a commission from retail offers. Ads for four unconfirmed Activision mobile games--Guitar Hero Mobile, Call Of Duty: Sniper, and Call Of Duty: Zombies Defender, and Crash Bandicoot ...

Advertising is a significant source of revenue for mobile games, but game publishers face significant competition from other media outlets for the attention of gamers, according to a report from ...

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podded Plants Podcasters have a new trick for juicing downloads, Bloomberg reports. The idea is to serve mobile in-game ...

Ivan Razmakhov, head of creative production at mobile marketing firm AdQuantum, discusses the science behind mobile advertising. Attention is the main currency in today's world – the precious resource ...

Today’s stars have no walk of shame. Once upon a time in Hollywood, A-listers made serious cash hawking TVs, whisky, kitchenware and other goods in cheesy commercials which only aired in Asia, safe in ...