“Since the banner is digital advertising’s legacy, it’s what most people defer to when considering creative, ad serving and measurement,” said Jeremy Sadwith, VP of engineering at mobile ad platform .

Learn More Mobile banner ads don’t get much respect ... limiting their success,” said Liftoff CEO Mark Ellis in a statement. “While advertisers have traditionally made use of the format ...

Ticketmaster did not respond to press inquiries. Mobile ticketing The Ticketmaster mobile banner ad reads “Ticket Deals. Promotions, Special Offers & More.” Consumers are encouraged to see all ...

Please click here to read the entire story on Luxury Daily for free Did Neiman Marcus miss the mark with its mobile banner ads? Department store chain Neiman Marcus may have missed the mark when ...