From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives, can ...

US corporate-event market size is growing along with its virtual segment: The global virtual events market was valued at $392.10 billion in 2023, and it's forecast to reach $1,388.4 billion by 2035—a ...

Kayla Missman specializes in making complicated topics more approachable. She has eight years of experience in journalism, editing and marketing, allowing her to dive into interesting topics and ...

You’ll start with a critical core of studio foundations and art history while also getting in-depth exposure to the changing area of new media as you study graphic design and digital media. Work ...

The most effective way to ensure literacy success in the classroom is to utilize a plan that involves both print and digital media. But what does the perfect mix of print and digital look like? And ...

As part of a much broader push into AI-powered data and analytics products aimed at the ad industry, Google today unveiled plans for a new marketing mix modeling platform that will be offered to ...