Mr. McGinness offered his version of the logo to New York City for free, with a cheeky “Seinfeld” reference: “You can have it, NYC. I don’t even want anything for it.

New Yorkers bond over new city logo: They hate it ‘We NYC’ is bringing New Yorkers together, but not the way organizers planned. March 21, 2023. 4 min. The new New York City logo.