Relevance ties the design to your brand’s values and mission. A minimalist logo should feel effortless, even if the design process is anything but. Every line, curve, and color must serve a purpose.

Before 1981, the Honda badge went without the square frame that it has now, and the original logo from the ’60s even does the slanted-sides, raised-hands thing that this new one does.

While Skylrk's logo does little to inspire, that's not to say that all minimalist design falls flat – CO_LAB theatre group’s minimalist rebrand is a prime example of how stripped-back visuals ...

The centerpiece of the redesign is the logo, ditching the blue curve that’s been in use since 1999. Burger King said in a press release that the new “minimalist logo seamlessly meets the brand ...

Intel's got a whole blog post about how the logo refresh aligns with its renewed identity and focus. It's a text wall of marketing jargon, but here's the most important bit: The new look and feel ...

Xiaomi has unveiled a new logo as part of an overhaul of its brand identity. However, the Chinese tech giant didn’t make any big changes to its old logo. It simply rounded off a few corners instead.

Or not. Either way, we're telling you about it. The logo change, which you see above, was revealed to the world over on the Ubisoft Blog along with a look at the company's logo changes over the years.

The new logo is meant to be a modernized version of GM's trademark blue square, while still giving a nod to GM's heritage. This is only the fifth logo change in 113 years, Wahl said.