Relevance ties the design to your brand’s values and mission. A minimalist logo should feel effortless, even if the design process is anything but. Every line, curve, and color must serve a purpose.

While Skylrk's logo does little to inspire, that's not to say that all minimalist design falls flat – CO_LAB theatre group’s minimalist rebrand is a prime example of how stripped-back visuals ...

The centerpiece of the redesign is the logo, ditching the blue curve that’s been in use since 1999. Burger King said in a press release that the new “minimalist logo seamlessly meets the brand ...

Intel's got a whole blog post about how the logo refresh aligns with its renewed identity and focus. It's a text wall of marketing jargon, but here's the most important bit: The new look and feel ...

Similarly, the logo is silver on the Find X6 Pro. The move to a black and white color scheme is in line with the current trend towards minimalist design in the tech industry.