A logo must stand out and look crisp despite huge variances in size. Simple and scalable designs fare best. Complex details blur or get lost when shrunk down, while minimalist logos ... Examples ...

The stripes in the IBM logo were initially introduced to make the logo more visible on low-resolution screens. Created in 1964 by Franco Grignani, the Woolmark logo is a masterpiece of minimalist ...

Meghan Markle recently debuted her new lifestyle brand, As Ever, but eagle-eyed viewers have noticed some design parallels in ...