Goop began as a personal newsletter in 2008; today the company is estimated to be worth more than $250 million, and offers everything from $595 own-brand cashmere jumpers, a ‘clean’ $68 ...

These few brands may be doing it the other way around, but it’s clear, evident by @hidden.ny and the herd that follows, a transition from mood board to brand remains entirely possible and plenty ...

Swedish retailer H&M Group’s more upscale, minimalist brand COS (originally an abbreviation for Collection of Style) tends to fly under the sartorial radar despite having 215 stores worldwide ...

The Mood Board Method: Visualizing Your Brand Identity. The Mood Board Method is a widely used technique for visually defining a brand’s identity. By curating a collection of images, ...

When you open a case of Warby Parker glasses, there's a pop of bright blue. It's an allusion to a rare bird called the blue-footed boobie, explains co-CEO and cofounder Neil Blumenthal in his new ...