The most essential visual asset to Western Michigan University’s brand is the logo. It identifies us ... The brand mark (the W within the circle) and the word mark (the University name) were carefully ...

Michigan Secretary of State unveils two new retro license plate designs set to debut in February 2025, including the Great ...

Trademarks and Licensing exists to protect and promote the marks, names and logos of Western Michigan University. Trademarks are critical to the integrity of our brand. To protect this integrity, all ...