AMARILLO, Texas (KFDA) - The Michelob Ultra Men’s City Championship golf tournament began on Friday at Ross Rogers and continued into Saturday in the quarter finals round. One of, if not the ...

Michelob ULTRA will help fans immerse themselves in the tournament no matter where they are – at the stadium, at home, or at the bar – with one-of-a-kind brand experiences, limited-edition ...

Lionel Messi has scored another Michelob Ultra commercial – this one timed to the FIFA Club World Cup. If you are a fan of football or fútbol, you likely remember the Michelob Ultra commercial ...

Soccer superstar Lionel Messi appears in a new Michelob Ultra TV commercia for the FIFA Club World Cup. Watch Next FIFA president responds to news of slow ticket sales for Club World Cup FIFA ...

Two of the world's top chess players faced off in a match that ended with a fist slam of defeat. At the 2025 Norway Chess tournament on June 1, reigning World Chess Champion Gukesh Dommaraju beat ...

Anheuser-Busch, which is using its sponsorship of the FIFA Club World Cup to promote its Michelob Ultra brand this summer, rolled out a new spot today starring Inter Miami F Lionel Messi in an ad ...

NEW YORK (Monday, June 2, 2025) – Inter Miami CF forward Lionel Messi was voted the Major League Soccer Player of the Matchday presented by Michelob Ultra for Matchday 17 of the 2025 MLS season.

on Saturday night in the main event of a Premier Boxing Champions card at the Michelob Ultra Arena in Las Vegas, Nevada. Had Plant beaten Resendiz, he would've likely faced Jermall Charlo later ...

Inspired by the enduring spirit of basketball greatness, Michelob ULTRA's championship bottles are a cornerstone of the NBA Championship locker room celebration. For the 2025 bottle designs ...