The fast-growing Anheuser-Busch beer brand will use this year’s Super Bowl to launch “The Ultra Hustle,” a campaign starring Willem Dafoe (Nosferatu, Spider-Man) and Catherine O’Hara ...

Michelob ULTRA’s calls on fans of Chicago Bulls, Golden State Warriors, Houston Rockets, Milwaukee Bucks, New York Knicks, & Orlando Magic to “Play Like A Pro” with a Michelob ULTRA on the ...

St. Louis, MO – April 10, 2025 – Michelob ULTRA, the global beer sponsor of the NBA, recently took over select NBA retail storefront displays, and recreated an off the court scene using window ...

Michelob ULTRA's pickleball playbook In 2024, USA Pickleball, the sport's governing body in the U.S., heralded the game as America's fastest growing sport for the fourth consecutive year.

Dafoe's a Super Bowl veteran — and, despite his reputation for playing darker roles, the Michelob Ultra spot is his third with a comedic bent. In 2013, Dafoe played what appeared to be the devil ...

America's leading brewer and owner of the top two fastest-growing brands in the industry 1– Michelob ULTRA and Busch Light– continues to strengthen the U.S. beer category through major ...