Football meets fútbol on Super Bowl Sunday. World Cup champion Lionel Messi will appear in Michelob Ultra's Super Bowl commercial, the company announced Thursday, the international soccer star's ...

Michelob Ultra keeps on using the Super Bowl to take big swings in sports.. Soccer great Lionel Messi will show off fancy footwork in the Anheuser-Busch InBev beer’s latest Big Game commercial ...

Michelob ULTRA Super Bowl teaser. Courtesy Michelob ULTRA “Come to play or be played,” a message reads across the screen, as a mysterious arm grabs her paddle and an unseen man bounces a ball.