Michelob Ultra’s Shade Tracker takes the guesswork out of route planning. With just a few inputs including starting point, desired distance, and target pace, the app generates a custom shaded ...

Michelob ULTRA, the no. 1 fastest-growing beer brand*, is revolutionizing the running experience by making running lighter and more enjoyable with the launch of its new Shade Tracker app.

The program builds on the brand's legacy of curating once-in-a-lifetime insider experiences for fans through Michelob ULTRA's Superior Access – in collaboration with the Atlanta Hawks ST. LOUIS ...

Michelob Ultra, the global beer sponsor of the NBA, teamed up with the Chicago Bulls, Golden State Warriors, Houston Rockets, Milwaukee Bucks, New York Knicks and Orlando Magic to offer a select ...

Michelob Ultra is staying the course and including a few big-name celebrities in its Super Bowl 59 commercial, from actors to athletes. Here's what you need to know about Michelob's pickleball ...

The beer brand Michelob ULTRA announced on the 3rd that it has signed a brand ambassador contract with golfer Ko Jin-young for the second consecutive year. Michelob ULTRA features 89 kcal per ...

Michelob Ultra is betting on it. “We were looking for a couple of things, one was chemistry between these two characters. We obviously know that Willem and Catherine have worked together in the ...

Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, Randy Moss and Ryan Crouser face off on the courts in Michelob Ultra's Super Bowl spot Sabrina Weiss is the Editorial Assistant of PEOPLE's food ...

Michelob Ultra has dethroned Bud Light as America's top draft beer, capturing 18.7% of the market share. This shift is attributed to Ultra's celebrity endorsements and its appeal to health ...

Michelob Ultra, which is among the slate of brands under the Anheuser-Busch InBev umbrella, has the largest share of U.S. draft lines, according to data from Draftlines Technologies. According to ...