Michelob Ultra’s low-carb, low-calorie position is resonating with younger adults and leading to sales growth, while sales of rivals such as Modelo Especial and Bud Light are falling.

Your First Look at Michelob ULTRA's Pitchside Club Event in NYC: Watch FIFA Club World Cup 2025™ matches, customize a free jersey at the Hypebeast Kit Bar and more.

At the Michelob Ultra Pitchside Club fans can chill in the @lovesac lounge, catch the @fifaclubworldcup matches from the bleachers, attend live tapings with your favorite athletes, play games ...

NEW YORK (Thursday, July 17, 2025) –FC Cincinnati midfielder Evander was voted the Major League Soccer Player of the Matchday presented by Michelob Ultra for Matchday 25 of the 2025 MLS season.

NEW YORK (Monday, July 14, 2025) – Inter Miami CF forward Lionel Messi was voted the Major League Soccer Player of the Matchday presented by Michelob Ultra for Matchdays 23 and 24 of the 2025 ...

Saratoga Eagle, a prominent beverage company, is prominently featured at the Michelob Ultra Stretch at Saratoga Race Course.

Nearly half of cannabis plant product labels in Colorado misstate the potency, according to a University of Colorado Boulder study.

The Las Vegas Aces (8-9) look to bounce back from a terrible loss as the team faces the last-place Connecticut Sun (2-15) on Sunday.

Experience monster trucks, Taking Back Sunday, and more at the Stanislaus County Fair in Turlock. Don’t miss the excitement at 900 N. Broadway!

The stars of the WNBA take center stage on Friday as All-Star Weekend kicks off with the Skills Challenge and 3-Point Contest live from Gainbridge Fieldhouse.

The WNBA action on Saturday, July 12 continues with the Golden State Valkyries visiting the Las Vegas Aces at Michelob ULTRA Arena in Las Vegas. These teams are meeting for the second time this ...