The company has "different levers" it could pull to mitigate the impact, he said, including raising the price of its beers. A 12-pack of Budweiser cans currently sells for $12.87 on Walmart's website.

From Anheuser-Busch : Anheuser-Busch builds on its industry leading non-alcohol beer portfolio through early success of Michelob ULTRA Zero March 12, 2025 – Fresh off its national broadcast ...

Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance ...

Michelob Ultra has been on a path to surpass Bud Light as the No. 1 brand on draft (by total taps) for a number of years,” Jennifer Hauke, founder of Draftline Technologies, told FOX Business.

Michelob Ultra Zero. The beer will be called Michelob Ultra Zero, as revealed in a press release. And when it comes out next year, it won’t just be new but actually different to your average NA brew.

Michelob Ultra rose the ranks to become the second highest-selling beer by dollar sales last week, as Bud Light declined to No. 3, according to Beer Marketer's Insights.

According to data collected by CNN Business from Draftlines Technologies, Michelob Ultra, another Anheuser-Busch InBev beer, has overtaken Bud Light to become the most popular beer on tap at bars.

Michelob Ultra has been on a path to surpass Bud Light as the No. 1 brand on draft (by total taps) for a number of years," Jennifer Hauke, founder of Draftline Technologies, told FOX Business.

Recent Nielsen data covering retail sales of beer over the last 12 weeks has indicated that Bud Light is third in the U.S. in sales, behind Constellation Brands' Modelo and Michelob Ultra.

Based on an analysis of NielsenIQ data, the firm said Michelob Ultra accounted for 7.1% of beer dollar sales, right behind Modelo, which accounted for 9.3% of beer dollar sales in the U.S.