Michelob Ultra’s low-carb, low-calorie position is resonating with younger adults and leading to sales growth, while sales of rivals such as Modelo Especial and Bud Light are falling.

Your First Look at Michelob ULTRA's Pitchside Club Event in NYC: Watch FIFA Club World Cup 2025™ matches, customize a free jersey at the Hypebeast Kit Bar and more.

Here's What Went Down at Hypebeast Night for Michelob ULTRA's Pitchside Club NYC Event Guests scored limited-edition jerseys, customizable on-site at The Hypebeast Kit Bar.

At the Michelob Ultra Pitchside Club fans can chill in the @lovesac lounge, catch the @fifaclubworldcup matches from the bleachers, attend live tapings with your favorite athletes, play games ...

NEW YORK (Sunday, July 20, 2025) – Inter Miami CF forward Lionel Messi was voted the Major League Soccer Player of the Matchday presented by Michelob Ultra for Matchday 26 of the 2025 MLS season.

Saratoga Eagle, a prominent beverage company, is prominently featured at the Michelob Ultra Stretch at Saratoga Race Course.

Nearly half of cannabis plant product labels in Colorado misstate the potency, according to a University of Colorado Boulder study.

The Las Vegas Aces (8-9) look to bounce back from a terrible loss as the team faces the last-place Connecticut Sun (2-15) on Sunday.

From a Hispanic rodeo to live music acts, explore the entertainment lineup at the Stanislaus County Fair’s closing day in Turlock CA.