but keen drivers will know Michelin as one of the biggest names in the tire business. Ghostbusters fans will know the brand as the one that has a mascot similar to the Stay Puft Marshmallow Man ...

The Michelin Man, the brand icon of Michelin Tires, was once an overweight ... the beer and cigars and has a more athletic build. His new look debuted in 1998 on his 100th birthday, according ...