Michelin says sustainable silica does not come from sand. As part of its pledge to produce a 100 percent sustainable tire by 2050, Michelin now incorporates rice into its tires, but it’s not ...

The first Michelin Guide was published as a marketing campaign to boost travel by automobile — and increase tire sales. At the time, there were fewer than 3,000 cars on the road in France. The guide ...

But, to chefs and restaurant owners, recognition from the century-old Michelin tire brand is a lifelong dream. The roots of what evolved into an incredibly influential ranking system did not begin ...

If you have a Michelin tire, you'll be surprised that this marker is actually a familiar icon embossed on the tire. Maybe you've noticed the tiny Michelin Man symbols embossed on your tires before.