For this history, I’ll be combining the accounts of two owners of these Bibendum wheels. One is a 2004 blog post by Japanese Michelin fan Biblog, while the other is a series of Facebook posts by ...

The iconic Michelin man, who’s been around in some form since 1898, has become synonymous with the company’s guidebook. In fact, he even has an actual name – Bibendum (or Bib for short).

The iconic Michelin Man mascot has long been a part of the tyre brand, having first been conceived of in the late 1800s - but it wasn't always so cuddly. Pictures of the first tyre mascots have ...

In other words, Bib isn’t wrong. It’s tyres that are the problem (well, not the problem, but they changed, while the Michelin Man stayed the same).