It all started with cryptic clues on social media - strange emojis, vague phrases, and unexpected mentions. At first, many thought it was just another creative marketing campaign.

Get ready for the Fanatics Games in New York City from June 20-22, 2025, where fans compete alongside sports legends like ...

Fanatics has announced an upcoming competition called the Fanatics Games that will pit fans against sports stars for money.

Comedian and actor Tiffany Haddish and Fanatics CEO Michael Rubin announced ... LeBron James rookie trading card from Topps. Confirmed participants include NFL quarterback Tom Brady, NBA star ...

Tiffany Haddish and Fanatics CEO Michael Rubin join "CBS Mornings" to discuss Fanatics Games, a high-stakes sports competition featuring athletes, celebrities and fans competing for nearly $2 ...

Michael Jordan greenlit The Last Dance right after LeBron James delivered Cleveland its first NBA title. Not a coincidence. In fact, Ramona Shelburne reported in 2020 that Jordan authorized the ...

This year's celebrity pace car driver was Pro Football Hall of Famer and television host Michael Strahan. Former New England Patriots quarterback and Fox Sports analyst Tom Brady joined famous ...

who isn’t accepting that it’s a debate between Michael Jordan (whom he favors) and LeBron James. “I’m not going to sit here and say that LeBron James has to be considered better than Magic ...

NFL legend Tom Brady continues ... behind the cards." Brady opened the CardVault in East Hampton. Following his announcement, Brady received high praise from Michael Rubin, who is a big shark ...

Tom Brady, Patriots owner Robert Kraft and Fanatics CEO Michael Rubin at the opening of CardVault By Tom Brady in East Hampton, New York. (Mike Gavin) Brady's latest business venture officially ...