Carmelo Anthony: Michael Jordan Is the Sole Icon That Unites Every Athlete In One Location originally appeared on Fadeaway ...

The Jumpman logo first appeared on the Air Jordan with the third version in 1987, the first shoe conceived by legendary designer Tinker Hatfield. The company has since trademarked various versions ...

They also needed the perfect logo. “The luckiest thing wasn’t just signing Michael Jordan; it was the logo,” Vaccaro said in an interview with GrowthX.

The Jumpman logo first appeared on the Air Jordan with the third version in 1987, the first shoe conceived by legendary designer Tinker Hatfield. The company has since trademarked various versions ...