Digital strategies such as video ads and pixel tracking helped researchers recruit faster, reach more diverse participants, and cut costs in a large-scale depression study.

Make sure your pre-frontal cortex is in gear for this piece on the virtues of neuroscience in contextual advertising.

One of the most popular methods of online advertising is cost-per-click. As Web users become more and more jaded to banner and button ads, and click-through rates for these types of ads plummet ...

Learn top ecommerce advertising strategies for 2025. Discover how to boost ROI with paid search, social ads, retargeting, and performance marketing.

A free and fair media has always depended on advertising. Starting with old guard channels like television to the modern digital platforms, particularly embraced by younger generations—71% of ...

France’s antitrust authority has notified Meta Platforms Inc. of a potential breach of competition laws in the online ...

For years, Apple has been a loud critic of online advertising that relies on hogging as much information about us as possible. Now, the company wants to become a bigger seller of online ads, and ...