As content, commerce, and conversations converge, the pressure on brands to adapt is intensifying. In this interview, Arun ...

Mahesh Chayel, a product management lead at Meta, told BI the three steps founders need to take to sell their AI vision. Mahesh Chayel 2025-05-26T00:00:02Z ...

4. Lead form completion rate. If your campaign aims to generate leads, you should be using LinkedIn lead gen forms (LGF). An LGF is prepopulated with the relevant persons' information from their ...

Google doubles down on its ‘world-model’ vision, racing to build an AI operating layer to drive a universal personal assistant with Gemini. Even as Microsoft moves to capture the enterprise UI. Here's ...

You're able to mimic a conversation through the series of messages you've prepared. As with Message Ads, you can end with a URL or Lead Gen Form. * * * A typical B2B purchase can take 12-24 months, so ...

These ads offer users a reward or incentive in return for viewing the ad. Rewards may include extra lives, in-game currency, but also monetary rewards. The latest research shows that 44% of ...

Meta faces criticism as thousands of scam ads run on Facebook and Instagram that are linked to Zelle fraud. Experts blame cryptocurrency schemes and AI-generated content.

Meta's platforms are under scrutiny for allowing scam ads, with reports of fraud linked to Zelle transactions. Critics question Meta's commitment to user safety.

Instagram's Threads app began testing advertisements for its users at the start of this year, and the social platform is already ramping up its monetization efforts.

Meta reportedly allowed thousands of bogus ads to run on its platforms while refusing to crack down on alleged cases of fraud to avoid losing ad revenue, according to a bombshell report.