WhatsApp officially enters the advertising arena, introducing paid Channel subscriptions and Promoted Channels to monetise ...

Equip Chief AI Officers with strategic and practical knowledge to lead AI-driven initiatives in their organisations ...

Today at Cannes Lions, Adobe (Nasdaq: ADBE) announced innovations in GenStudio, its all-in-one content platform that ...

Inducted into The Forbes CMO Hall of Fame in 2024, Treseder is CMO at Autodesk, and has been helping steward the American ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

The retail media world showed up at Cannes Lion with a flurry of announcements about new advertising capabilities and ...

Very different paths chosen by Adobe and OpenAI, but the pursuit remains the same — reach more users, and some will find it relevant enough to pay for a higher-tier subscription.

TikTok AI ads simulate influencer content, with sparking cost-saving benefits and creator concerns, but not everyone is charmed.

Key Takeaways Most popular SEO tools actually decrease traffic because they focus on vanity metrics instead of conversion ...