Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said ...

Meta is bringing advertisements to WhatsApp, marking a major shift for the globally popular messaging app. WhatsApp will now have ads on its Updates tab, Meta announced in a blog post on Monday ...

Meta hopes that by limiting its new ads to WhatsApp’s Updates tab it will disrupt users as little as possible, Srinivasan said. Users’ status updates as well as personal messages and calls on ...

Former Meta Chief Operating Officer Sheryl Sandberg on Wednesday testified in a landmark antitrust case that the company considered blocking advertisements from emerging competitors on Facebook.

According to Meta's own Ad Library data, many of these ads were specifically targeted at men between the ages of 18 and 65, and were active in the United States, European Union and United Kingdom.

Ads will not be a part of WhatsApp’s chat feature with friends. Meta said it will collect some data from users to help with targeting the ads. This includes location and language.

Meta alleges the app maker, Joy Timeline HK Limited, violated its rules by creating a network of at least 170 business accounts on Facebook or Instagram to buy the ads.

Social media giants Meta and X approved ads targeting users in Germany with violent anti-Muslim and anti-Jew hate speech in the run-up to the country’s federal elections, according to new ...

Meta headquarters Justin Sullivan/Getty Images Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers.

Meta Platforms will begin test launching ads on its social media platform Threads with a few brands in the U.S. and Japan, it said on Friday, as the app hits over 300 million monthly active users.